One day over the summer, I was sitting on the landing with my baby as she played on her mat. I saw on the shelf a book I had forgotten about that I had found at an estate sale called Collezioni from Spring/Summer 1987. The book shows highlights from fashion shows from the season. The book would have served as a resource for buyers to review the trends for the coming season. It has sections for each of the top fashion week cities. I was perusing through and made my way to the Tokyo section. There, I saw a handful of designs with the name Isao Kaneko. The models wore layered looks with oversized yet feminine silhouettes. Pops of novelty prints (one of my favorite things) included whales, dogs, and a wonderful anchor on a knit. I noted florals, big collars, ruffles, and jumper dresses. Really, everything I love. This collection got totally lodged in my brain.





Later, when I looked up Isao Kaneko, or Kaneko Isao, very little came up at first. But with a little digging, I was able to find snippets of information. It seems he started designing clothing in the 1970s inspired by the prairie styles popular in the US at the time. Think Gunne Sax. I could not find out how long he designed runway collections under his own name as he had for the collection in the book. In 1982, he was one of the founding designers of the Japanese brand, Pink House, which still exists, though he is no longer affiliated. The brand and Isao’s design style is so particular that they became almost a genre of style similar to Japanese Kei. Kei essentially means type and is often used following a style descriptor. To some, it became known as Natural Kei but seems to be more commonly known in Japan as Pink House style or Kaneko style. The style is characterized by heavy layering, especially on the bottom of multiple skirts or bloomers and skirts. The styling often includes even more layers with scarves tied around the waist like an apron. Cozy colorful knits and blazers get piled over boldly printed dresses. 3-D elements like pom poms, corsages, and literal stuffed bears add dimension to outfits. Elements of nature present in florals and deep, rich colors. While there are certainly nods of prairie styling in ruffles, lace, quilt patterns, and statement collars, the designs also pay homage to traditional Japanese as well as Chinese dress in Kimono-esque layers, quilted hanten style jackets, parasols, and frog closures.









Funny enough, a few weeks ago, after I was already months deep in this obsession, I was flipping through a 1981 issue of Vogue I also found at an estate sale. I came across an article on Japanese designers that mentioned Isao. Sadly, the line “There are many other factions and looks, many borrowed from Paris or New York. Among them: Junko Koshino, Isao Kaneko of Pink House, Koshino Hiroko, Jurgen Lehl, Yuki Torii, and Yoshie Inaba for Bigi.” added little more insight.

Anyway, I started searching as much as I could. I found a handful of pieces on resale platforms and a few images on Pinterest. Once I came across Isao’s most recent endeavor, a brand called Wonderful World, I was able to unlock more. It seems he launched Wonderful World in the mid-90s. It persisted until about 2008, when its website seemed to evaporate. If I sound unsure about everything I am sharing, it’s because I was able to find so little information. Besides a few blog posts, some of which I had to use Google translate to read, I was able to find nothing about him. Alas, I remain obsessed.







After much digging, I finally came across Mercari Japan. Here, I was able to browse through hundreds of product listings from Kaneko Isao’s own line, Pink House, and Wonderful World. There was a reoccurring theme of teddy bears and the bunnies that I was of course drooling over. There were so many pieces with amazing detailing, bows, ruffles, broches, layers, and mind-blowing prints. I found myself opening tab after tab to take a closer look.










Okay, okay, you want to know if I placed any orders. I did, I did. One iconic floral bear print skirt, one bunny print plaid jumper dress both from Wonderful World, and a beautiful Kaneko Isao taffeta maxi skirt with a watercolor print and a bustle effect at the hips—oh, my! I was eager to style up my finds inspired by all the imagery I had been soaking up over the past few months while spiraling down this Kaneko rabbit hole.











These are a couple blogs I referenced:
Shocking Update: Natural Kei Style Doesn’t Exist (kind of) by idontknowmuchbutimlearning
Looking At The Roots Of Lolita – Pre-Oldschool by cynicalneoprincessism


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